There are many pieces to the puzzle when it comes to SEO, both on-page and off-page. When it comes to off-page SEO there is nothing more important than guest posting. What is guest posting? You’re about to learn.
In order to increase the authority and presence of your website, you need to have other sites linking to it. Once upon a time, it didn’t matter what kind of site linked to you. If you don’t remember or weren’t around for that then just take my word for it; what a time to be alive. Spam forum links to your website and boom! You have a first page Google ranking.
Over the years Google has wisened up. Now Google is able to monitor the quality of the websites that are linking to your site. Not only do you need links pointing to your site, but you actually need quality link pointing to your site.
So how do we make this happen? Well, one way to do it is to make content that is so high quality that websites just choose to link to it. How do you create this situation? You could create an unbelievable resource or how-to guide for your niche. Something that is so good that a writer would be doing himself a disservice by not linking to it from his website.
Creating that content is easier said than done. That’s okay because there is an alternative.
Guest Posting is the answer.
What is Guest Posting?
Per Jeff Goins, guest posting is:
“Guest posting” means writing and publishing an article on someone else’s website or blog. I offer this on my own site (occasionally) and do it quite a bit on other blogs with audiences that I want to speak to. It’s a great way to connect with new readers and get your name out.
So how do we get those highly-desired guest posts? There are a few different options. Here are the three ways I acquire guest posts:
- Buy Them – Some say money can’t buy happiness. Well if happiness is a guest post then it can. There are many different guest posting services, but the one we recommend is Authority Builders.
- Find a Place for Them on Already Established Websites – This may sound a little complicated because it is. You go out there and find an established website that has many links pointed to it and gets plenty of traffic. Then you write to them and explain why a link to your piece of content would benefit their article. Easy? No. But if you swing the bat enough times you will hit a home run. This takes a lot of effort, but if you are able to land a couple of big ones it is well worth it.
- Manual Outreach – This is similar to #2 except you are propositioning that they share an entire article of yours in exchange for you putting a link or three in the article. You can do this yourself or hire a VA to do it.
Many of these people will want $$$ in exchange for their guest post. Much like anything else internet marketing-related, cash will always make things easier, but it is still possible to get some guest posts with zero budget. It will just take more time and effort.
So now that you know how to acquire guest posts, you are probably wondering what kind of websites do you want guest posts from? Authority Builders guarantees that the sites they link to get 1,000 unique visitors a month. Also, you want to get sites that are in your niche. Really those are the only guidelines you need to follow. 1,000 unique visitors is not a must. ABC is able to charge big bucks for these sites. As long as the site is getting some organic traffic (say over 100 uniques a month) then it is definitely a good guest posting opportunity.
How to Find Sites That Allow Guest Posts
Just head to your old friend, Google. A quick search will show you websites in your niche. Be realistic with who you target. Obviously you are not getting links from ESPN, WebMD or HuffPo, unless you have an “in” to make it happen. Here’s quick video tutorial on how to find some good guest posting prospects.
So what do you think about going out and grabbing a guest post? What are some suggestions you have for anyone trying to make this happen? Let me know what you think in the comment section below.