If you have yet to add lead generation with video to your toolbox, there’s no better time than now to start. In this article, I’ll show you how to turn YouTube into a lead generating machine.
You may be wondering how you can use YouTube to generate leads. After all, not many people are searching for “Chicago plumbers” on YouTube. Well, it’s important to remember that YouTube videos show up in the Google search results, making it a great opportunity for generating leads. You can have your big YouTube thumbnail at the top of the Google search results, getting people to see the phone number on it and immediately pick up the phone and start dialing.
Two Big Advantages to Lead Generation with Video on YouTube
1 – YouTube Has Built-In Authority
When you use your website and try to move it up the Google search results, you are looking at months or even years, particularly if the keyword is competitive. When you create a YouTube video you are harnessing the authority with YouTube.com. This will really expedite your ranking process.
2 – You Can Target Every City in the US With One Video
So let’s say you are doing lead gen for a divorce attorney in Atlanta. You can create a video that describes the services of a divorce attorney. Then you can use that same exact video and target divorce attorneys all across the country. It really is as simple as that. All you need to do is re-upload the video to YouTube with the title, description and tags necessary to go after the different cities across the country.
You don’t want to upload the same video to YouTube over and over again. So simply change the length of time you show the thumbnail on the front and end of the video to make each YouTube video unique.
Use Ahrefs for Lead Gen Keyword Research
So let’s say you don’t have a niche, but you are interested in keyword research. Use Ahrefs to do a simple search in your niche. For example, you can do keyword research for pest control. From there you can go to the search suggestions and make sure all of the suggestions contain “pest, control.” Make sure to put a comma between the two words. Then from there you can put in a filter to where you can only see search results with keyword difficult under 5. Then, you can sort the results from highest to lowest organic search. From there you should be able to find some cities in your niche that get high search volume combined with not much competition.
Ahrefs is an expensive service as it costs around $189 per month. Luckily you can get a 7-day trial for just $7. This gives you all of the time you need to do the needed keyword research and get yourself prepared to have all of the video ideas you need.
What if You Don’t Want to Create Videos?
I realize not everyone wants to get in front of a camera and do various spokesperson videos. Fortunately for you, there is a cheap, reliable option for outsourcing this task. You can head over to Fiverr (affiliate link – if you use this to sign up for Fiverr, I will be paid a commission at no extra charger to you) and find a very cheap option for spokesperson videos. All you do is pay their fee and send them a script and you can have your spokesperson back in a day or two.
Get Started Today!
What are you waiting for? Find some keywords to target and start cranking out those videos. If you find a keyword with very low competition, it’s possible to get to the top of the Google search results shortly after the video goes up.