Perhaps you’ve thought about taking your business to Pinterest. Maybe you’re wondering what the first step to take is. In this article, we discuss getting started with Pinterest marketing.
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Would Pinterest Marketing be Beneficial for My Business?
A lot of people think about recipes and crafts when they think about Pinterest. They think of Pinterest being for women. That certainly does not tell the whole story. That said, there are definitely many niches that don’t make sense for Pinterest. Maybe Instagram and Facebook make sense for you, but Pinterest doesn’t. Let’s figure that out before we waste any more of your time.
If you don’t use Pinterest, then how can you figure out if it makes sense to make my business there? Easy. Take a quick trip to Pinterest and do a search for your niche. For interest, I am in the SEO, social media marketing and other digital services niche. Initially, I was skeptical about taking my business to Pinterest. After a search for phrases like “SEO” and “email marketing” it was easy to see that there were loads of Pinterest pins showing up and they’re getting great interaction.
Is there anyone in your niche on Pinterest with loads of followers and re-pins. If so, then you can do it as well. If not, you might want to skip on Pinterest marketing.
Let’s Get Started – Build Your Pinterest Profile
We’re not going to go too in-depth here. You have probably filled out a social media profile before. Pinterest is no different. Make sure you get your branding up in your default photo and banner. Get some keywords in your about section and go ahead and verify your website.
If you’ve never used Pinterest at all then watch this video for an overview of what it is and how it works.
Creating Pinterest Boards
I recommend creating 10 Pinterest boards. This is where you will be pinning your own pins as well as the pins of others if you wish. You can post strictly your own pins or you can include those others. Personally, I include the pins of others but have begun to question that part of my process.
Make sure your board has a description and make one for each category of content you plan on pinning to your Pinterest profile. Make sure you add a description with keywords in your niche that you plan on targeting.
Once your boards are created you will begin pinning to it. More on how to create pins in just a bit.
Here is a quick tutorial on how to create boards and create pins, if this is your first time doing it.
How to Create Pinterest Pins
If you are a graphic designer, then simply create some designs that are 1000×1500 and then follow the instructions in the video above to pin to your already created boards.
If you are not a graphic designer, then I will explain how I create pins. I am not a graphic designer.
I use Canva to create my pins. This is a web-based design program that is very user friendly. It is also an app for iOS and Android. So whether you are on a computer or your phone you can create pins.
Canva offers a free version and a pro version. The good thing about the pro version is it offers a free trial so you can see if you need the features or not. Personally, I use the pro version. For just $12.95 a month it allows me to create adequate designs that I would otherwise not be able to do so.
Here is a video that gives you a quick tutorial on creating pins with Canva:
Just Like That – You Are a Pinterest Marketer!
That wasn’t so hard, was it? Just start pinning your content as well as other people’s content. The more value you provide, the more traffic your website will get from Pinterest.
Here are the resources I use to streamline my Pinterest process:
As mentioned above, you can use the free or pro version of Canva. I use the pro, but that may not be necessary for you. Check out Canva!
This is a web-based application that allows you to schedule your pins in advance, as far as you’d like. It also provides you with a Google Chrome Extension that lets you quickly grab any image you want and schedule it to be pinned in a matter of seconds.
If you want to check out Tailwind, there is a free trial offered with no credit card required. If you decide to stay on, it’s a very affordable annual rate. For the amount it decreases your daily workload, it’s money well spent. Check out Tailwind!
If you’re looking for a free solution for Pinterest scheduling, you can do it on the Pinterest website. Check out how to do that here:
Simple Pin Collective
The Simple Pin Collective is Pinterest coaching provided by Kate Ahl. If you are serious about Pinterest then this is something to consider. It teaches you the ins and outs of Pinterest marketing. From keyword research to advanced pin design techniques to almost any other Pinterest question you may have, the Simple Pin is a great resource to have.
At $97/month it is a great value and the amount of time and money you will save by using it is well worth it. You get to join a Facebook group (which I am a part of) and bounce any question you have off of an awesome group of Pinterest masters. There are also monthly coaching calls where everyone is on the call live and able to submit questions.
With Kate’s help, I have been able to get my Pinterest marketing off the ground and start to get some people to my website. Stay tuned as I will provide monthly updates for the progress on my Twitter account.
It’s Time to Get Started With Marketing on Pinterest
There you have it. A basic foundation for getting started with Pinterest marketing. Get out there and start putting some pins up daily. The amount of traffic a viral pin brings can change your life. The more pins you create, the better chance you have of a viral one.
Let’s make it happen! It’s time to start marketing on Pinterest!