In part one of our “Getting Google Traffic on YouTube” case study, we go into how you set up your video on YouTube as far as your video title, description and tags. We are wading our way into the water and getting things ready to go before we get a little deeper into the waters in part two, when we start building links.
YouTube Title, Description and Tags
Our only requirement here is that you make sure you put the keyword you are targeting in your title, description and tags. For instance, if you want to rank for Best Plumbers in Chicago, then make sure you have that phrase at the very beginning of your video title and description and also make it your first tag. Simple enough, right?
Options for Creating Your Video
Creating the Video Yourself!
You have some different options when it comes to creating your video. Obviously, you can create it yourself. I’ll assume for many of you that is not an option, so let’s move on to your other options.
Hire Someone from Fiverr
Fiverr is LOADED with professional spokespersons who are dying to create a testimonial video that you can use for your YouTube channel. Here are some Fiverr sellers I have used in the past: (These are affiliate links. If you use them to make a purchase, I will be paid a commission at no extra charge to you.)
This girl is my go-to. For $15 she will have you an excellent spokesperson video in three days or less. You can’t go wrong with her.
If you have a little bit or of a budget and would prefer a gentleman as your spokesperson, then this is another option for you.
Find one yourself!
These spokespersons come and go on Fiverr. If you don’t like any of the above options, or God forbid the links no longer work, you can simply head to Fiverr and search for “spokesperson video” on their platform and find someone yourself. It’s very likely you can find someone new to Fiverr who is charging just $5! Click here to see the spokesperson video search results on Fiverr.
Creating Your Thumbnail
This is VERY important. Your thumbnail is what will be showing on the Google search results, so you want either your phone number, website or whatever important information you want the viewer to see on it. If you put a big phone number on it then you will get that phone ringing when you get the video to the top of the Google search results.
Time to Get Started Getting Google Traffic on YouTube
Now you have a game plan for creating your video, title, description, tags and thumbnail. It’s time to get this project moving and create your video.
Once you get that taken care of, you’ll want to check out part two of the case study where we start building backlinks and monitor the results of our videos in the Google results. Also, I’ll link to the videos so you can see exactly how I have things set up on YouTube.